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The Great Maternity Leave Project: Building a Business + Managing Technical Overwhelm

Why read this article:  Learn how to manage the overwhelm of starting a new business (especially the technical parts of establishing an online presence) + receive a professional coaching guide to manage the frustration of being a newbie all over again.

Reading time:  3 minutes + 3 minutes for the guide.


Today I’m going to talk about the sheer overwhelm that hits in the early days of building a web presence for your business.

In the hour before my kiddos were up, I tackled several things

-How to change the green social link buttons on my wordpress
-How to delete strange menu items that appeared

Try out a Facebook ad campaign not approved because “shit” was in my typing lol
-Why copy and pasting Facebook html code into my post wasn’t showing up
What SEO means
-A brief look at the google analytics tool and mega confusion over needing to upload an html file to my directory (WTF are either of those?!)

If you are starting a business and are creating a website or a blog, you are quickly introduced to the overwhelm of an industry that has its own language and technical terms.

Reading the help forums can feel like reading an instruction manual in japanese. Before you even get to the resolution stage, you are busy googling what every.single.word.means in the advice you get.

I’m going to show you some screen shots this morning, and my WTF moments.

Screen Shot 2016-02-18 at 8.46.20 AM

No problem.  I’ll click download.


WTF. How do I even upload an html file?

Oh.  The advice forum says I need to add it to my public directory

**Googles what a public directory is.***

-20 minutes.



Screen Shot 2016-02-18 at 8.46.08 AM

Oh, sweet, adding an fb button looks easy (laughing out loud.)

-15 minutes to realize all of this shit is automatically built into WordPress for people like me.  Then opened the guide to figure out the “easy sharing feature”

-25 minutes 


OK so at that point I was down one hand because of this little creature smacking at the screen…..

Photo on 2016-02-18 at 8.24 AM

(Yes I’m wearing a housecoat.  Not glam blogger fashion.  I’m on mat leave.  Let’s be honest here.  I shall always blog with my coffee + white Lord & Taylor housecoat.)


So now we are one finger typing.  I’m on coffee #3 and getting aggravated, and my mind is racing.

This is when having professional ontological coach training comes in really handy.  I have to coach myself.  And you know what? I WISH I had someone during my 1st mat leave to write posts like this and talk to me like this.  To say “hey Carina, I’m in the same boat as you!”

That is why I started the Great Maternity Leave.

The reality is that there IS a steep learning curve, there IS lots of frustration, and there IS a TON of overwhelm in building an online business. 

I want you to have this coaching guide to managing the overwhelm.

Keep it + come back to it.  









3 thoughts on “The Great Maternity Leave Project: Building a Business + Managing Technical Overwhelm”

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