Have you thought about how to start a business on maternity leave? today I present to you the etsy edition of starting a side business or what the cool kids are calling a “side hustle” these days. I’m not going to teach you how to do it, but rather prime your mindset and show you why it is totally doable. You can have a thriving Etsy store with kids.
I am often asked if it is easy (or even possible) to run an Etsy store with kids and my answer is… absolutely, because YOU are in control of your schedule, and how much you want to do, and how much you want to make. Etsy has been my creative hobby for a while now and I’ve been experimenting extensively with SEO, Marmalead, Pinterest and other methods to create a side income.
Why is Etsy a really good option for side income?
-You can run your store ENTIRELY on your iPhone, and you can do it in big chunks of time, or little chunks in time. There’s two approaches you can take to your work on Etsy:
The first approach is what I call the “Start to Finish” and this is great when you have 2-3 hour chunks of time (perhaps the kids are in daycare, or you are working with naptime.) You can see in this example that you flow through your work, from creation of an item, to fulfillment of orders/customer service.
The second approach is what I find most effective with 3 small children and that is the “By Category” approach to work. What I do is one day a week, I go on a creating binge. I’ll time naps or have my husband or mother in law cover the kids, all I need is 1-2 hours to make 7-8 pieces. That is the one thing I do prefer to have little people out of the room for, because it takes incredible patience when your kids are picking up gemstone beads and dropping them all over the floor!!
Then I strategically break up listing items during the week. After tons of research and experimenting, I’ve found that if I list on certain days at certain times, a few new listings will generate some orders, as Etsy’s search bot prefers new listings. I’ve found lunchtimes during the week, and evenings during the weekend work really well. As you gain experience on Etsy you’ll be able to look at your traffic to see when it spikes in your store.
I made the conscious decision to scale my Etsy store down with little kiddos, because of the stage of life I am in with 3 under 5 – so shipping for me is a random trip down to the post office here and there. However, if you are dealing with multiple orders a week, it is great to set aside a shipping day and your little helps will LOVE going to the post office with you.
For social media strategy my advice is to make it a total habit. With a listing you should automatically PIN + POST. Get into the practice of listing an item, then making a pinterest graphic using the free program http://www.canva.com (they have a free pinterest layout) and pinnning it. Also, create an Instagram graphic in the same moment. Again, both can be done with your iphone. The apps I use most frequently are:
Photoshop for iPhone – Editing images before listing on Etsy
Typorama – Great for Instagram (can add text)
Canva – Great for Pinterest Graphics
Hope you enjoyed this quick blog post and if you’d like more Etsy success guides, please let me know in the comments, I have so much experience and information to share in this area!