Kids Activities, side hustles

How I Wrote and Self-Published a Children’s Book using Kickstarter!

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With small children, my days are filled with requests to read a book.

Especially before naptime or night time!

As a book lover, perusing stores for wonderful children’s stories has been a fun part of parenthood and I hope to instill a love of reading in my children with beautiful stories and rich imagery.

Do you remember in elementary school getting the little scholastic flyer with books you could order, and you’d get so excited waiting for your order of new books? Ahhh, such a good memory (if you liked reading of course!)

There are some amazing childrens’ books, and I’ve taken to buying independently published books like this incredible book by adventurer and photographer Chris Burkard. Check out his Instagram account, by the way!

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The Boy Who Spoke to the Earth, my Favourite Childrens Book That I Found on Kickstarter!

Truth be told, there’s some shitty ones on my bookshelf as well.  And my kids pull those to read alllllllll of the time, and I catch myself moaning and promising I’ll get rid of them secretly.

As a side note, never be afraid to get rid of the books you don’t like.  The whole point is to actually read to your children and if it’s a book that YOU don’t enjoy, it’s pretty unlikely you’re going to read it to them, right? 

Here’s the process of how I self-published a children’s book (step by step overview)

There are so many things we can decide to do with our money.  We all make decisions around where we want to spend it.  What if you took some of your money you were going invest in your child’s education, or toys, or clothes, or whatever, and created a permanent, long-lasting legacy for them, by writing a book just for them?  Honestly, it is such a cool thing to do, regardless of whether you want to sell the book later on.

I personally couldn’t find any beautiful fantasy-inspired children’s books with gorgeous artwork (I grew up loving fantasy stories, mermaids, Pegasus and other magical creatures) so that got me thinking, it would be nice to have one for my children.  I also wanted to impart some really important lessons to my children.

We all raise our children hoping to share the truths we’ve come to discover in our time on earth.  What legacy do I want to pass onto my own children?

-A beautiful, creative and magical imagination they can tap into and escape to.  I want my children to have a vivid inner world. I believe magic exists if you believe in it.

-A sense of stewardship and love for the natural environments they have the privilege of growing up in.  Our next generation are the caretakers of this earth.

A sense of adventure and playfulness.

-A connection with bravery and courage.  I want both of my children, both male and female to know that courage is being afraid and doing it anyways, and that the greatest rewards & growth come with the greatest challenges.

-The knowledge that they have a deep inner well of innovation and creativity.  I believe this is something no computer, no technology could ever replace, and it is our duty to encourage each generation to tap into their brain’s potential (the human brain is not used to its full potential yet, we have far to go.)

The importance of lifelong learning and the constant pursuit of gathering knowledge and wisdom.

Big stuff, right? I decided to put these into the story.

 

The project was daunting and in all honesty, I didn’t know where to begin. But it felt right.  And that’s an important point.  You can have the biggest bucket list in the world but you also need to have an intuitive sense of when the time is right for one of those projects, and the patience to wait if it doesn’t quite feel right. I thought about this for 2 years before I did it, and felt ready in 2016.  I consider this the biggest check mark off of my maternity leave #2 bucket list (I started it on mat leave #2 and finished it just before mat leave #3.)

 

SKETCHING OUT THE STORY LINE & WORLDS OF KINTARA + FIND OUT A WAY TO BRING THE IMAGES TO LIFE

I started with sketching out some visual representations of the images I had in my mind for this story (many are based off of recurring dreams I have had since I was a child.)

I turned to Deviant Art.com, an incredible community of artists, and found a spectacular fantasy artist who took commissioned work and who had a beautiful visual style that matched my vision for the book’s artwork.  Over a number of calls and emails back and forth, we decided on 8 different worlds and renderings for a negotiated price.

BOOK COST RESEARCH

Next, I researched how much it would cost to put the whole thing together and print it, using different size dimensions and options.  I went with a Canadian company to start with, because it felt right to do so for the first edition print which was for my Kickstarter backers, and it was also my first time doing it.  It worked out to a few thousand dollars.  On-demand printing seemed to be in the $30-$40 range through blurb.ca (eventually I’ll find a more affordable printer but in the beginning my priority was to just get it done!)

RAISE SOME FUNDS TO PAY FOR ARTWORK AND A FIRST PRINT RUN

Obviously, I don’t have thousands of dollars to throw around on mat leaves, lol, so I decided to put myself out there and launch a Kickstarter Campaign to raise funds to pay for the artwork and print about 50 copies for backers.

I set the reward to be a copy of the book. It was my goal to cover the graphic design and printing with my campaign, which I set at $2000.  I really didn’t research Kickstarter a lot, I just figured it out as I went and looked at campaigns for books that I had bought for my kids and studied what they did.  I’m sort of glad I went in there so naive and overly confident.  It’s a lot of work to run a good Kickstarter campaign and once it got going, I threw myself in with daily updates, sharing of the story and development as it went along.

The Gates of Kintara Childrens’ Book Kickstarter campaign was successful.  To be honest, you really have to hustle hard on Kickstarter and social media to raise funds in time (Kickstarter prefers you stay within a 30-60 day window btw.)

Kickstarter also works on an all-or-nothing basis.  You have to meet your stated goal.

I was so grateful for my network of family and friends who were incredibly supportive and generous – they were the primary source of startup funds (95%) , with a few random donors  (5%) from the Kickstarter world!

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DEVELOPMENT OF THE ARTWORK:

The process was very fun, taking each image, developing the structure, then the colours, and sending each written page to the artist with an outline of the message I wanted to convey.   It is a surprising amount of work.

I spent every lunch time at work, over the course of a year working on the book, but what a cool way to spend lunch hour!

Here’s an example of the forest world.  In this world, the little girl (in her dreams) meets a magic being who encourages her to take her magic talents (caring for the natural world) back to her earthly life.

 

The little girl in this book is actually my daughter (I sent a photo of her to the artist) and each world is the landscape of recurring dreams I’ve had since I was a child.

PUTTING THE BOOK TOGETHER, FORMATTING AND PRINTING:

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This is where things got technical and if I’m being honest, super frustrating because this is where I hit a wall with technical ability. I simply couldn’t get the hang of how to use the Blurb Book formatting software or In Design software, and the terminology for the book dimensions and setup was like another language entirely to me.    Not to mention at this stage, I was very pregnant and about to go on maternity leave #3 and wanted to be done!

My brother has graphic design knowledge and totally helped me out with the formatting,  I pretty much sent him the artwork and he managed to get it all into the dimensions and pdf format for printing through Blurb.  The thing with blurb is that they offer discount codes of up to 40% so WAIT until one comes out and THEN print.  A 40% off code was conveniently released just in time and the second it came out, I jumped on it.  WITH the code it still cost over $30 per book, so anyone serious about self-publishing and selling printed copies should definitely consider other means, as you simply cannot compete with the children’s book market at those prices.

GETTING A BAR CODE IN CANADA:

In Canada, you have to register (free) for an ISBN Code (ISBN = International Standard Book Number) and all of it is done through the following Government of Canada website for no cost. Simply follow the steps and it is a very quick (less than 2 weeks) process start to finish.  I did this step right before formatting the final book for printing, as you’ll want to put the ISBN on your book cover (I put it on my back cover.)

PRODUCING AN E-BOOK

Once the hardest part is done (formatting for printing) I had to think abut formatting for an E-Book and possibly selling on Amazon.

I approached the project as three parts:

1.) Develop the book (1 year)

2.) Get the first edition printed and Kickstarter pledges fulfilled (2 months)

3.) Share the second edition with the world 🙂

     This third and final step has a lot of pieces to it:

– Edit a second edition (I am picky and want to edit the fonts and story now that i           have read it to my children many times!)

– Find cost-effective printing to make it commercially viable.

-Share it on my Podcast, the Great Parental Leave (read it for the kiddos!)

-List the 2nd edition on Amazon as a paperback and E-Book

I hope this gives you some inspiration!  Of course this is a major bucket list item and isn’t for the faint of heart but truly, you can do anything your heart desires and if you approach it the right way, it doesn’t have to cost a small fortune to self-publish a children’s book.  I did mine for less than $500 net cost when all was said and done.

I have a beautiful book written for my children now (my daughter loves that it is her in the book!) and a permanent legacy to leave them.

 

 

 

 

 

 

 

 

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Building a Business, Happiness, Technology, The Projects

My Half-Baked Plan to Try out a Kickstarter Campaign

It’s making me giggle writing this blog post. This latest bucket list project feels a bit absurd.  I’m so in over my head.

In my personal life (definitely not work life), I have a tendency to favor action over research and just jump into things, and learn as I go.  Which is funny, because I used to over-research, take 20 different classes and struggle to execute, paralyzed by an exacting standard. I guess I’ve gone through a 180.

I’d argue it’s an unexpected gift that came from becoming a parent, and the resultant focus on  just get shit done – I don’t have time anymore to luxuriously peruse, project plan, build and then roll out projects casually.  The energy around projects whilst a parent is DECIDE.  EXECUTE.  ADJUST.  BE PREPARED TO FAIL.  There’s lots of fails as a parent, so fails have lost their “scary edge.”

Looking back over the years of bucket list items and personal goals, I’d rather be in a place of taking action, making mistakes and learning – than being caught up in over-planning, over-researching and over-thinking. I’ve been there. I know what it is like to be held captive by your own perfectionist standards, procrastination and fear to fail.

So this led me to launching a half-baked project – I got into Kickstarter without even knowing what I was getting into. I just thought it would be fun to try out getting some funding for a childrens’ book I am working on.

Don’t get me wrong, the children’s book is WELL-DONE.  It’s almost done actually.  We are in the final stages of imaging.  It’s a children’s book where a little girl gets to explore five magical fantasy landscapes featuring mystical animals and beings with magical powers.  There are some gorgeous values and character strengths woven into the story, which encourages each child to take their imagination onward with them, the rest of their lives.  Kintara is a world each child can return to if they close their eyes.  The magic passed on from the queens of each world is magic each child already has inside of them. Each image is derived from a recurring dream I’ve had since childhood.

 

(Here is one of the worlds in “development” stage)

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I’m literally just trying out the Kickstarter part for the “funds” component of this project – it’s a cherry on top of something that would go ahead anyways. So the nice part is that I have a bit of “gentle irreverence” as to the success of the campaign.

 

My project, The Gates of Kintara Children’s Book & App was launched this week.  

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Exciting, no?  As I read more on Kickstarter campaigning, I realized holy shit, there’s a lot I didn’t know about when I launched this.  But sometimes ignorance is bliss.  Had I read about all of the tips, tricks and “successful Kickstarter campaign checklists” out there on the web, I may have become overwhelmed and not even launched.

 

I really, really like drawing diagrams – I think in my past life, I was a sports coach, so let me put one up here for you.

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I think people can have success by preparing and launching with a great, sound plan.  But there’s also hard-won success, but just getting started, making mistakes, floundering and then adjusting as you go.

YOU CAN GET TO SUCCESS BY PREPARATION AND NOT MAKING MISTAKES.

YOU CAN GET TO SUCCESS BY UNDER PREPARATION AND FAILURES.

It’s just that one feels much more comfortable than the other.

There are SO MANY PEOPLE who want you to buy their courses, take their webinars and let them teach you how to prepare and do things right.   Everyone wants to do this route instead, it’s easier, so there is demand. People pay good money for these courses, and people make a good living “coaching” people on how to prepare and be successful.

The thing is though, you can be successful by making mistakes.  It is a hell of a lot less comfortable, it’s a longer road, but your knowledge is going to be hard won.

 

See?  There’s two routes below.

Route A takes longer (the pink route, it’s filled with time, mistakes, barriers and deep learning.  That’s the route I am taking with my Kickstarter.)

Route B is much faster (the red route.)  You work with a coach, take a course, learn from others’ mistakes, shortcut many of those mistakes, spend less time getting to your goal.  It’s a lot smarter on a lot of levels.

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Actually, looking at this, now I begin to wonder, why AM I taking Route A?  I think it’s simply because I like learning and am using this Kickstarter as a learning experience.  I don’t see challenges or failure as a bad thing.

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I follow a lot of entrepreneur / business / coaching groups on linked in, Facebook and the web.  There are amazing groups out there.  I am a particular fan of Kimra Luna’s Freedom Hackers group.

I do still believe that the single biggest thing everyone struggles with is the action part.  People take endless courses. They are afraid to fail.  They try to make their plans bulletproof.  I could have easily spent 6 months reading up on Kickstarter.

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So here I am, realizing how much I did not know when I launched my Kickstarter, wondering why the hell I did this half-baked plan.  But I’m also excited for the brilliant learning experience and opportunity to really JUMP into it and learn fast.

I’m already making all of the mistakes that all of the courses say they will prevent you from making.

 

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And that’s okay.  I’m learning. Fast. It’s fun.